A star smile for toothpaste ad

Advertising is primarily intended to make known a product to the general public and so do promotion for it to be purchased by consumers. To convince consumers of the need for the purchase of this product, advertisers must be creative and relevant evidence. This is why celebrities are used extensively by advertisers to convince consumers of the product quality.

Advertising in the field of toothpastes is also affected by this phenomenon. The pop stars and TV presenters lend their beautiful smiles to promote major brands of toothpaste.

The pop star Shakira now ready smile for 3D white line of the Oral-B brand.

Sexy, glamorous, close to people, with a healthy smile, Ambassador beauty of this new line was all found: the singer Shakira. The campaign is relayed on television, in print, on the Internet and in-store events.

The phrase "have a Colgate smile" she not only takes on its full meaning when we see Karine Ferri? If it was not already the case, so now yes. The famous brand of toothpaste is associated with the image of the bomb "The Voice" for exploding collaboration. Bright smile and sex appeal to an ambassador of choices is offered Colgate.

The time when we complained about the toothpaste commercials that seemed all the same seems to be over. Colgate brings excitement to its brand by choosing a charming ambassador.

As Shakira, and Karine Ferri, the presenter of the channel M6, Stephane Rotenberg lends his image to a toothpaste brand and becomes the new image of the Colgate brand. And obviously, it is rather proud to have been chosen as one can read in the press release of the brand: "One knows me to launch ambitious challenges, such as in the kitchen at the other end of the world, I wanted to put this image in the service of a cause that concerns us all. through the Challenge campaign Zero Caria, my goal is to raise awareness of the importance of good oral health. "

                           

As with most brands of luxuries, the stars have also made a place in advertisements for goods of current consumption such as coffee or toothpaste. These stars can be very expensive for brands but want accretive thereafter. such as the star George Clooney with his famous "What else? ', multiplying more than two sales of coffee pods. A contract that would have brought George Clooney nearly 25 million.

The use of "celebrity marketing" therefore covers many benefits for the sign. It allows any brand of a positive image, to benefit from the emotional power many stars on consumers.